Beehaw
  • Communities
  • Create Post
  • search
    Search
  • Login
  • Sign Up
dirtmayor ( dirtmayor@beehaw.org )  to TechnologyEnglish ·
edit-2
3 years ago

Video Ads Are Coming to All Your Uber Apps | The Wall Street Journal

archive.today

external-link
message-square
65
link
fedilink
134
external-link

Video Ads Are Coming to All Your Uber Apps | The Wall Street Journal

archive.today

dirtmayor ( dirtmayor@beehaw.org )  to TechnologyEnglish ·
edit-2
3 years ago
message-square
65
link
fedilink
archive.ph
archive.today
external-link

Archive Link from archive.today

Original link from The Wall Street Journal

alert-triangle
You must log in or # to comment.
  • buhala ( buhala@sopuli.xyz ) 
    link
    fedilink
    English
    arrow-up
    65
    ·
    3 years ago

    deleted by creator

    • CmdrShepard ( CmdrShepard@lemmy.one ) 
      link
      fedilink
      English
      arrow-up
      41
      ·
      3 years ago

      But what are you going to do about it, go pick up food yourself like some plebeian?

      We should all be thankful that our Uber Eats Chipotle burrito only costs $57. These ads should help maintain these ultra low food prices.

    • MadMaurice ( madmaurice@discuss.tchncs.de ) 
      link
      fedilink
      English
      arrow-up
      16
      ·
      3 years ago

      Simple: money.

    • BlueDiamond ( BlueDiamond@rammy.site ) 
      link
      fedilink
      English
      arrow-up
      12
      ·
      3 years ago

      And they rip off their drivers too. 😑

  • ram ( ram@lemmy.ca ) 
    link
    fedilink
    English
    arrow-up
    38
    ·
    3 years ago

    I’m so fucking tired of advertisements. I’m sick and tired of it.

    • eu ( eu@kbin.social ) 
      link
      fedilink
      arrow-up
      11
      ·
      3 years ago

      That’s basically why I am here. I can’t go back to Reddit’s official app and its ads after using Boost and Joey for years.

    • 2deck ( 2deck@beehaw.org ) 
      link
      fedilink
      English
      arrow-up
      7
      ·
      3 years ago

      Agreed… Augmented reality is going to be a nightmare hahah

      There are ways around adds; alternative apps, addblockers, roms and privacy focused browsers. The only mandatory adds are on street corners imo

      If adblockers didn’t work, I’d be living alone in the woods somewhere.

      • mobyduck648 ( mobyduck648@beehaw.org ) 
        link
        fedilink
        English
        arrow-up
        1
        ·
        3 years ago

        deleted by creator

    • GIMC ( GIMC@beehaw.org ) 
      link
      fedilink
      English
      arrow-up
      7
      ·
      3 years ago

      This, I feel monetized. I dont like that feeling and it’s the one of the reasons i’ve stopped using reddit

    • cavemeat ( cavemeat@beehaw.org ) 
      link
      fedilink
      English
      arrow-up
      4
      ·
      3 years ago

      Me too, I’ve basically left all traditional social media because of it.

  • Pekka ( Pekka@feddit.nl ) 
    link
    fedilink
    English
    arrow-up
    34
    ·
    3 years ago

    Apps that autoplay video adds really don’t respect people on mobile metered connections. Especially if these videos are 90 seconds long. This is such a greedy addition to an app where you are already paying for a product…

    • sik0fewl ( sik0fewl@kbin.social ) 
      link
      fedilink
      arrow-up
      11
      ·
      3 years ago

      Ya, I hope this means my ride is free.

      • DpwnShift ( DpwnShift@kbin.social ) 
        link
        fedilink
        arrow-up
        5
        ·
        3 years ago

        HAhahahahahaha, that’s a good one!

  • Supermariofan67 ( Supermariofan67@lemmy.fmhy.ml ) 
    link
    fedilink
    English
    arrow-up
    26
    ·
    3 years ago

    Why the fuck are ads even profitable? Seriously? Who actually sees an ad and thinks “I’m going to buy this product”? When I see an ad I think “fuck you” and I’m less likely to buy their product.

    • dan ( dan@upvote.au ) 
      link
      fedilink
      English
      arrow-up
      14
      ·
      3 years ago

      You’d be surprised. Advertisers wouldn’t be running the ads if they didn’t have positive ROI (return on investment). A good ROI is usually at least 5x (that is, for every dollar the advertiser spends on ads, they make five dollars). Google’s estimates are even higher at 8x:

      we conservatively estimate that for every $1 a business spends on Google Ads, they receive $8 in profit through Google Search and Ads.

      (source: https://economicimpact.google/methodology/)

      Retargeting ads - the ones where you view a product somewhere then see ads for it on Google, Facebook, etc - are especially successful. They have a very good clickthrough rate since the product is already something the user expressed interest in.

      • cavemeat ( cavemeat@beehaw.org ) 
        link
        fedilink
        English
        arrow-up
        1
        ·
        3 years ago

        People who are very anti-corporation/advertising/etc are unfortunately a minority.

    • Seeker of Carcosa ( WillOfTheWest@beehaw.org ) 
      link
      fedilink
      English
      arrow-up
      14
      ·
      3 years ago

      They’re paying for a portion of your attention. They’re slowly building an association with their product such that when you finally get around to buying say a VPN subscription your first thought is “Nord.”

      It’s not going to affect everyone the same, for instance my thoughts on VPNs are “anything but Nord”; but they only need a fraction of users to develop a positive association with their brand.

      • TheBurlapBandit ( TheBurlapBandit@beehaw.org ) 
        link
        fedilink
        English
        arrow-up
        3
        ·
        3 years ago

        Nord’s cheap and keeps my ISP off my ass for torrenting. That’s all I need.

        • 1993_toyota_camry ( 1993_toyota_camry@beehaw.org ) 
          link
          fedilink
          English
          arrow-up
          1
          ·
          3 years ago

          so do 100 other options, though.

          but nord is a huge advertising spender so it’s what most people associate with ‘vpn’

          • TheBurlapBandit ( TheBurlapBandit@beehaw.org ) 
            link
            fedilink
            English
            arrow-up
            1
            ·
            3 years ago

            I looked through a bunch of options and Nord was the cheapest though, so it was the actual service that sold me on it not the ads. Unless something cheaper has come along since, that was ~2 years ago.

    • DarkWasp ( DarkWasp@beehaw.org ) 
      link
      fedilink
      English
      arrow-up
      5
      ·
      edit-2
      3 years ago

      deleted by creator

  • GilbertGarfield ( GilbertGarfield@lemm.ee ) 
    link
    fedilink
    English
    arrow-up
    23
    ·
    3 years ago

    The over-commercialization of everyday life we see in the Cyberpunk genre is finally becoming real. Now where’s my flying car?

    • Isildun ( Isildun@beehaw.org ) 
      link
      fedilink
      English
      arrow-up
      3
      ·
      3 years ago

      At least let me get some cybernetic enhancements off the street or something…

    • zakomo ( zakomo@beehaw.org ) 
      link
      fedilink
      English
      arrow-up
      2
      ·
      3 years ago

      69,666 ads away to enter the raffle. Start watching.

  • grant 🍞 ( grant@toast.ooo ) 
    link
    fedilink
    English
    arrow-up
    17
    ·
    3 years ago

    Yeah, but… why?

    • BioHall ( BioHall@lemmy.pt ) 
      link
      fedilink
      English
      arrow-up
      5
      ·
      3 years ago

      Money

  • jsqribe ( jsqribe@feedly.j-cloud.uk ) 
    link
    fedilink
    English
    arrow-up
    15
    ·
    3 years ago

    No worries we will just uninstall them all same way we did Netflix.

    Imagine federated Uber/Eats 😂

    • Osayidan ( Osayidan@social.vmdk.ca ) 
      link
      fedilink
      English
      arrow-up
      5
      ·
      3 years ago

      Call it Federeats

  • Kevin Herrera ( kherge@beehaw.org ) 
    link
    fedilink
    English
    arrow-up
    13
    ·
    3 years ago

    I’ll be happy if they go through with this. I already have trouble resisting the lure of easy access food, but this will help me kick that habit.

  • NightOwl ( NightOwl@lemmy.one ) 
    link
    fedilink
    English
    arrow-up
    13
    ·
    3 years ago

    If you aren’t paying you are the product…Wait…Aren’t we paying?

    • Plume (she/her) ( Plume@beehaw.org ) 
      link
      fedilink
      English
      arrow-up
      8
      ·
      3 years ago

      Yes but… what if we could make more money?

  • ed2417 ( ed2417@beehaw.org ) 
    link
    fedilink
    English
    arrow-up
    12
    ·
    3 years ago

    This should be good for Lyft.

  • minorsecond ( minorsecond@kbin.social ) 
    link
    fedilink
    arrow-up
    12
    ·
    3 years ago

    I am so sick of ads being everywhere. It’s such a mental load.

    • milkytoast ( milkytoast@kbin.social ) 
      link
      fedilink
      arrow-up
      5
      ·
      3 years ago

      same. fortunately with all the apps I use, I havnt seen an ad anywhere in ages, not on youtube, ig, web, anywhere

      • minorsecond ( minorsecond@kbin.social ) 
        link
        fedilink
        arrow-up
        2
        ·
        3 years ago

        My pihole helps quite a bit, but some still sneak in. I had to use a VPN to get a cheap rate for Youtube premium which helps a ton. Instagram ads and mail ads are unavoidable still.

        • milkytoast ( milkytoast@kbin.social ) 
          link
          fedilink
          arrow-up
          1
          ·
          3 years ago

          mail ads? on instagram, i use instander (android)

          • minorsecond ( minorsecond@kbin.social ) 
            link
            fedilink
            arrow-up
            2
            ·
            3 years ago

            Yes, at least in the US, we get a ton of ads via mail (post). It’s a huge pain. I use iOS and I don’t think there are any Instagram alternative apps.

            • milkytoast ( milkytoast@kbin.social ) 
              link
              fedilink
              arrow-up
              1
              ·
              3 years ago

              oh i remember, i get tons of email ads, theyre just in a separate tab lol. so i never see them

              • minorsecond ( minorsecond@kbin.social ) 
                link
                fedilink
                arrow-up
                1
                ·
                3 years ago

                I mean physical mail, lol. You go out to your mailbox and have a handful of crap that you have to throw away.

                • milkytoast ( milkytoast@kbin.social ) 
                  link
                  fedilink
                  arrow-up
                  1
                  ·
                  3 years ago

                  oh yeah that too lol

    • mobyduck648 ( mobyduck648@beehaw.org ) 
      link
      fedilink
      arrow-up
      5
      ·
      3 years ago

      I genuinely believe ads are a form of pollution. The pollution they spread is psychological but it’s pollution nonetheless, ads exist to make us feel bad about something enough to make a purchase and why shouldn’t things that exist to make us feel bad be removed from our environment?

      • PotentiallyAnApricot ( PotentiallyAnApricot@beehaw.org ) 
        link
        fedilink
        arrow-up
        3
        ·
        edit-2
        3 years ago

        deleted by creator

  • Rekkar ( rekkar@feddit.de ) 
    link
    fedilink
    English
    arrow-up
    12
    ·
    3 years ago

    non-paywalled link: https://archive.is/foKCB

    The reason simply seems to be a: “Well, what are you gonna do? We want to squeeze every cent out of you”

    • Takatakatakatakatak ( bandario@lemmy.dbzer0.com ) 
      link
      fedilink
      English
      arrow-up
      6
      ·
      3 years ago

      What am I gonna do? Simple. Just stop using your services. You either respect your customer or you don’t. There are plenty of alternatives.

  • JasSmith ( JasSmith@kbin.social ) Banned
    link
    fedilink
    arrow-up
    10
    ·
    3 years ago

    I don’t use any services with ads. None. This will be the end of me using Uber.

  • 1993_toyota_camry ( 1993_toyota_camry@beehaw.org ) 
    link
    fedilink
    English
    arrow-up
    10
    ·
    3 years ago

    Video ads will run on the primary Uber app while users wait for their drivers to arrive and during their trips, said Mark Grether, vice president and general manager of Uber Technologies’ advertising division. They will also appear on tablets installed inside certain Uber cars.

    The Uber Eats app will play video ads after customers place orders and continue until their deliveries arrive; Drizly will run them in search results on its app and website as well as other areas of the site.

    Why do they think anyone will leave the app open after ordering, if it just plays ads nonstop? Is the idea that each time they load it to check their order status an ad starts playing?

    Audio for ads on the company’s apps will be muted by default, while users will need to manually turn off the audio and display components of the in-ride tablets, according to Grether. Ad inventory will initially be sold directly to buyers in the form of brand takeover packages, with only one company’s ads running during any single ride or transaction.

    In-car tablets with audio-enabled ads for a single company on repeat. Poor poor drivers.

    I bet the first thing a driver will say once a patron gets in is “you can click this button right here to disable the ad (please please please)”

    • Briongloid ( briongloid@aussie.zone ) 
      link
      fedilink
      English
      arrow-up
      3
      ·
      3 years ago

      This is so egregious that it sounds like a scene from a cyberpunk movie. Almost humourously bizarre.

    • dan ( dan@upvote.au ) 
      link
      fedilink
      English
      arrow-up
      2
      ·
      3 years ago

      Wait, so there’s ads playing in the car, but the driver doesn’t get any extra revenue as a result? Why would the drivers even allow that? If I were a driver and was forced to install those tablets, I’d probably just unsolder the speaker.

      • 1993_toyota_camry ( 1993_toyota_camry@beehaw.org ) 
        link
        fedilink
        English
        arrow-up
        1
        ·
        3 years ago

        Maybe they do get paid extra? I’m not sure.

        Or maybe they’ll prioritize drivers who have the advertising package. Wouldn’t want riders to get an inferior (read: less ad-filled) experience, now would we?

  • LoafyLemon ( LoafyLemon@kbin.social ) 
    link
    fedilink
    arrow-up
    10
    ·
    3 years ago

    Are they expecting people to pay for the service, AND watch ads?

    • dan ( dan@upvote.au ) 
      link
      fedilink
      arrow-up
      8
      ·
      3 years ago

      It’s worked for cable TV (and some streaming services) for a long time. I guess other companies want in on it too. Strange to see Uber doing it though.

    • jivandabeast ( jivandabeast@lemmy.browntown.dev ) 
      link
      fedilink
      arrow-up
      2
      ·
      3 years ago

      Are people really spending that much time in the uber app that the money they’ll make is worth the community reaction??

Technology

technology

Subscribe from Remote Instance

Create a post
You are not logged in. However you can subscribe from another Fediverse account, for example Lemmy or Mastodon. To do this, paste the following into the search field of your instance: !technology@beehaw.org

A nice place to discuss rumors, happenings, innovations, and challenges in the technology sphere. We also welcome discussions on the intersections of technology and society. If it’s technological news or discussion of technology, it probably belongs here.

Remember the overriding ethos on Beehaw: Be(e) Nice. Each user you encounter here is a person, and should be treated with kindness (even if they’re wrong, or use a Linux distro you don’t like). Personal attacks will not be tolerated.

Subcommunities on Beehaw:

  • Free and Open Source Software
  • Programming
  • Operating Systems

This community’s icon was made by Aaron Schneider, under the CC-BY-NC-SA 4.0 license.

Visibility: Public
globe

This community can be federated to other instances and be posted/commented in by their users.

  • 183 users / day
  • 1.26K users / week
  • 2.24K users / month
  • 5.28K users / 6 months
  • 5.11K local subscribers
  • 43.6K subscribers
  • 6.38K Posts
  • 107K Comments
  • Modlog
  • mods:
  • Chris Remington ( remington@beehaw.org ) 
  • alyaza [they/she] ( alyaza@beehaw.org ) 
  • TheRtRevKaiser ( TheRtRevKaiser@beehaw.org ) 
  • gyrfalcon ( gyrfalcon@beehaw.org ) 
  • rs5th ( rs5th@beehaw.org ) 
  • coldredlight ( coldredlight@beehaw.org ) 
  • Leigh ( SemioticStandard@beehaw.org ) 
  • TheRtRevKaiser ( TheRtRevKaiser@kbin.social ) 
  • BE: 0.19.15
  • Modlog
  • Legal
  • Instances
  • Docs
  • Code