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alyaza [they/she] ( alyaza@beehaw.org ) MA to TechnologyEnglish · 3 年前

A storefront for robots: The SEO arms race has left Google and the web drowning in garbage text, with customers and businesses flailing to find each other.

www.theverge.com

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  • cross-posted to:
  • technology
  • technews@radiation.party
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A storefront for robots: The SEO arms race has left Google and the web drowning in garbage text, with customers and businesses flailing to find each other.

www.theverge.com

alyaza [they/she] ( alyaza@beehaw.org ) MA to TechnologyEnglish · 3 年前
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85
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fedilink
  • cross-posted to:
  • technology
  • technews@radiation.party
The store is for people, but the storefront is for robots
www.theverge.com
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Selling real things to real people means writing a steady stream of nonsense text that only web crawlers will ever read.
  • Scrubbles ( scrubbles@poptalk.scrubbles.tech ) 
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    3 年前

    I’m a developer, and the shit I’ve been asked to throw in for SEO is just infuriating.

    “Here’s 500 keywords we need added”
    “Half of this isn’t even about our product”
    “Marketing says we need it, so add it.”

    I swear, the two jobs least needed in this world are middle managers and marketers.

    • CynAq ( CynAq@kbin.social ) 
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      3 年前

      Preach it.

      I recently started studying social psychology, and sadly the main takeaway from my initial venture into the field is a confirmation of how unaware and automated the average person is.

      Middle managers, marketers and the average customer are all caught up in a perpetual feedback loop, constantly enabling each other’s addictions. It doesn’t help that these demographics overlap as managers and marketers are customers of other marketers and managers, turning the feedback loop into a vicious cycle.

      • anthropomorphist ( anthropomorphist@kbin.social ) 
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        3 年前

        pure cultural poison

    • Cybarbie ( nf3xn@mastodon.social ) 
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      3 年前

      deleted by creator

      • Dymonika ( Dymonika@beehaw.org ) 
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        3 年前

        Off-topic: why do you tag the user whose comment you’re directly responding to? Others, sure, but the parent comment already gets a notification of your response.

        • GoodEye8 ( GoodEye8@lemm.ee ) 
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          3 年前

          Maybe a Mastodon user? Mastodon automatically tags poster and commenter you’re replying to.

        • cura ( cura@beehaw.org ) 
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          3 年前

          They were posting from mastodon, I guess that’s just by default.

        • Cybarbie ( nf3xn@mastodon.social ) 
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          3 年前

          deleted by creator

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