It’s got to be tough to be the VP at Paramount responsible for brand management of one of its two largest streaming franchises, and be told to manage the fallout of a business decision that flies directly in the face of both the Star Trek brand strategy and firm’s streaming strategy.

Half of Paramount+ demand is derived from the Trek and Yellowstone franchises. Their streaming strategy, as pitched to investors, is ‘franchises, faces and fandoms.’

Yet, they cancel and write-off one of only two successful digital animated originals from one of the key franchises, helmed by a legacy captain who remains one of the most beloved in a key demographic?

I see. They discovered that writing/acting for animated shows is bound to a different guild which is not on strike

For what it’s worth, indeed. I’m glad that Prodigy, and its fan and creative team support, were acknowledged. The most heartening part of the comment for me was, “They are part of the canon.”

If Halo comes back and Prodigy doesn’t I may just give up