Eh this is the same strategy adobe used. Get them into your ecosystem early, that way there is an entire generation who comes in demanding figma as their tool of choice.
Figma was acquired by Adobe. Source.
If I could recommend them anything it’d be to skip Figma and use penpot instead. Same features and everything, but open-source and no lock-in ecosystem.
Having used both, Penpot still had a feature gap. For example, prototyping in Figma is much farther along. Penpot is still stuck in Invision land.
Super cool. Its out of scope for my field but the tool is great
So, the Adobe/drug dealer marketing strategy. I wonder where they might have gotten this idea from!
Probably has more to do with the fact that their open source competition is doing this. If Figma doesn’t have a free tier, they’re going to get screwed.