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GreatAlbatross ( GreatAlbatross@feddit.uk ) M to United Kingdom@feddit.ukEnglish · 3 years ago

Brands face losing Royal Warrants unless they prove green credentials

www.mirror.co.uk

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  • cross-posted to:
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Brands face losing Royal Warrants unless they prove green credentials

www.mirror.co.uk

GreatAlbatross ( GreatAlbatross@feddit.uk ) M to United Kingdom@feddit.ukEnglish · 3 years ago
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Iconic names face losing Royal Warrants unless they prove themselves to Charles
www.mirror.co.uk
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Existing Royal Warrants became void when the Queen died and now firms need to reapply but there are concerns some firms, like Cadbury's, Burberry and Audi, could lose theirs
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  • HeartyBeast ( HeartyBeast@kbin.social ) 
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    3 years ago

    Nice use of soft power

    • GreatAlbatross ( GreatAlbatross@feddit.uk ) OP
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      3 years ago

      Absolutely.
      It’s a great little nudge to companies.

      • ChaoticNeutralCzech ( ChaoticNeutralCzech@feddit.de ) 
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        3 years ago

        Depends on how deep they check. If they approve greenwashing techniques like carbon offsets, not much will change.

  • florge ( florge@feddit.uk ) 
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    3 years ago

    Good, now if only he could do that with politicians too.

  • mannycalavera ( mannycalavera@feddit.uk ) 
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    3 years ago

    Unless they prove green credentials

    Good. I don’t see the issue here.

  • tony ( tony@lemmy.hoyle.me.uk ) 
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    3 years ago

    They lost them automatically already… they’re simply not getting them back from the new king. I’m not sure why they’re so shocked…

    Any company that, as they claim, needs that approval to survive didn’t have much of a product to start with.

    • Baggins ( baggins@beehaw.org ) 
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      3 years ago

      It’s not so much that they won’t survive, it’s a Royal Warrant. That means a lot to some people/companies. Maybe not to you or me, but if, for example, Fortnum and Mason lost the warrant, sales would plummet.

    • HumanPenguin ( HumanPenguin@feddit.uk ) 
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      3 years ago

      You are not wrong. But 70 years is a bloody long time for any company to survive. If it was not for the stability the Queens Warrant and the reputation and respect that gave them. It is very unlikely any company would have survived without huge change.

      If these companies can somehow provide genuine green credentials. Good for them. The tradition andd tourism has some value. If not. This seems like one of the better moves the king can offer. Lets see what actually happens.

      It def seems more like the King is trying to do a bit of marketing for his own reputation. Also given his history of supporting environmental causes. These companies really should have expected and been working for this a good few years back. At least the ones he has had any real connection to.

  • HM King Charles III DG FD ( Flax_vert@feddit.uk ) 
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    3 years ago

    Great use of a great system!

  • fruitleatherpostcard ( fruitleatherpostcard@lemm.ee ) 
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    3 years ago

    What about ‘greenwashing’ credentials?

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