Mac sales are down.

I’m really not surprised. They are just a bit too expensive once you start upgrading the storage and ram.

I have been holding out on buying a Mac since the M2 was rumored to come out.

I keep hoping that the base model will have a larger amount of storage and ram, but it does not.

They keep selling faster processors, but I do not need that, I need more storage and I’d like more ram.

At this point, I’m just going to buy a used M1 air. If Apple had 512 and 26 standard on the base air, I’d pickup a new one today.

Do you disagree? What can Apple do to increase Mac sales?

  • People always tell me how affordable the Mac mini is when I complain about Apples’ pricing. Huh?
    719€ for a computer that has 8GB of memory? Shared between cpu and gpu? In 2023?

    Excuse me?

    That’s also just a waste of good wafers for how capaple Apple silicon is.

  • Well, they could decide to not gimp their base models and make storage and RAM upgrades cheaper, like you say. The new base M3 MacBook Pro only exists to upsell you to a M3 Pro MacBook Pro.

    If they feel like they have to have a normal M3 MacBook Pro model, they at least shouldn’t gimp it and give it 16 GB of RAM as default. Also, add another display controller to the base M3. We all know you don’t do it just so you can upsell to an M3 Pro.

    Like I said in another thread, Apple (like all companies) always try to upsell and that’s fine as a concept, but these days some of the lower-end products sole reason of existence is to upsell the customer to a more expensive product. Make these lower-end products good products.

    And yeah, storage and RAM upgrades should cost half as much at most. 16/512 should absolutely be the minimum default on $1,000+ computers as well.

    Also, why would people upgrade from an M1 or M2 based Mac to an M3 based one? The vast majority of people won’t.

    •  M500   ( @M500@lemmy.ml ) OP
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      78 months ago

      I forgot about the base models having slower ssds.

      Apple is really annoying. Sadly I have to choose between an annoying company or an incompetent company.

      I’m on my last nerve with windows being absolute garbage, so I’m just getting a base m1 air.

    • They are good enough for the vast majority of their customers. You have to remember that the vast majority of laptop users only use their laptops for email, social media, and occasionally word processing; they aren’t using Baldur’s Gate III or Final Cut Pro or some other app that needs the extra RAM. You don’t need more than 8GB of RAM for that.

      • And why exactly would these customers get a MacBook “Pro”?

        I can see how a MacBook Air with low base specs (8/256) has its audience. I recommended a base spec M1 Air to my aunt 1-2 years ago and she absolutely loves it. She got it for about 950,-€ I think, and with her coming from Windows laptops costing half as much at most, there was no way she would’ve spent more than 1.000,-€. She does some surfing, mailing, word processing, video conferencing and photo library management (using iCloud Photos). It’s completely fine - might even say pretty great - for that.

        Nowadays you can find some deals where the base M2 Air is < 1.000,-€, and that’s also a decent deal.

        The base model M3 MacBook Pro is 1.999,-€. Now Apple magically added 200,-€ after accounting for taxes and exchange rate ($1,599 is about 1.500,-€, add taxes to that and you’re at 1.785,-€, so 1.799,-€ should’ve been the price, but they made it 1.999,-€ anyway), but even if third party sellers sell it for like 1.800,-€ in a few months, it’s still 800,-€ more than the base model Air. I know you get more ports, a way nicer screen etc., that’s not my point. My point is that people who are looking for a “good enough for simple tasks” laptop usually don’t shop in that price range, and people who do usually have higher requirements than 8 GB of RAM.

  •  M500   ( @M500@lemmy.ml ) OP
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    58 months ago

    I love Linux, but my work conferencing app is only Mac or Windows. But outside of work, I’m Linux mint on my desktop and steam deck for gaming.

    I’m just really frustrated with Windows and it’s bugginess

  • Hope everything goes down in price a bit. Honestly Apple could afford it just to earn a bit of good will.

    I think for the base price you get a really really good product despite 8gb memory. Most people just need it to perform and it does. But yea once you start upgrading it’s insanely ridiculous and it’s insulting to those who want more out of the best product they’ve made in a long time.

    •  M500   ( @M500@lemmy.ml ) OP
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      48 months ago

      My work files are close to 100gb alone. I’d like to have them in the laptop, but with 256gb, I’ll be about half full.

      But I’m not paying $200 to upgrade the storage. So I’m just going to have to keep it on an external drive.

      • Awesome idea, but overpriced. Not as much as Apple, but still a lot compared to Dell or Lenovo. I might still order it if Snapdragon Elite isn’t readily available by the time I need to upgrade my laptop just to support a great idea and a smaller company.

        • They need to have certain margins to survive. These first years are crucial, if they gain enough market share I’m sure they’ll stick around and will be able to apply better prices.

          Right now I know that I’m overpaying, but part of that extra money I’m more than happy to give it to send a message to the entire industry: consumers WANT right to repair, upgrade and fully own the electronics they pay for. And our planet needs this as well.

          • Their pre-orders are always full and keep growing. Sure looks like they are doing very well.

            I wonder if they are even considering offering an option with RISC architecture. I doubt RISC-V is coming any time soon, but SnapDragon Elite looks amazing even though it’s ARM. Would love to get RISC based laptop from a manufacturer like Framework that doesn’t lock it to specific OS unlike Apple or Microsoft.

  • Not particularly surprised.

    By most accounts they’re very capable pieces of hardware, but the prices are way too high for current conditions.

    Think there’s also a case of incremental performance improvements in the form factor becoming less perceptible, and also more people favouring phones and tablets over laptops for everyday use.

  • I don’t like Apple. That’ll probably show. But I like Microsoft and Google even less, so ultimately I do want them to continue to succeed for the time being.

    They should sell cheaper x86 and arm laptops. If other manufacturers can sell decent midrange laptops for around $500 USD, so can Apple. They can even charge a bit extra for that Apple logo and still come in well under the $1000 minimum price tag now.

    Though that in and of itself might be shooting themselves in the foot a bit. They have kind of a designer brand vibe, people might not trust reasonably priced hardware from them. So they’d probably want to adjust their marketing too.

    I think they should do this, because declining sales tells us less people are willing to pay that premium. Though they should keep their current product line too. I like what they’re doing with their Mx ARM chips.

    • This is the goal of developed nations around the world ratcheting up interest rates; they wanted to shift the demand curve to the left. And, of course, discretionary spending will be the most affected, which includes most technology.

  • This is the best summary I could come up with:


    But all of the company’s other hardware divisions were down, and as CNBC noted, overall sales were down for the fourth consecutive quarter.

    CEO Tim Cook told CNBC that the iPhone 15 lineup is showing stronger early momentum than the 14 series.

    So you can see the impetus for Apple holding its M3 event earlier this week, where the company introduced updated MacBook Pros and a refreshed iMac.

    With no new recent models to speak of, iPad revenue fell by 10 percent.

    Apple’s CEO seems optimistic about the company’s position heading into the holiday shopping season.

    “We now have our strongest lineup of products ever heading into the holiday season, including the iPhone 15 lineup and our first carbon neutral Apple Watch models, a major milestone in our efforts to make all Apple products carbon neutral by 2030,” he said in a press release.


    The original article contains 345 words, the summary contains 144 words. Saved 58%. I’m a bot and I’m open source!

    •  Tak   ( @Tak@lemmy.ml ) 
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      48 months ago

      For the price of memory vs the price of the laptop combined with the fact that it’s non-upgradable and unified memory it is some complete bullshit that an $80 Raspberry Pi has as much memory as an $1800 laptop

  •  Auzy   ( @Auzy@beehaw.org ) 
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    8 months ago

    I got a Mac Studio recently, but my huge hesitation is that the CPU’s TOTALLY suck lol. I only switched because I was genuinely sick of windows. And windows must have had a bug, because it kept hijacking my Chrome session with Edge EVERY Reboot.

    But, now that the M3’s have raytracing, maybe they’ll suck less. Unfortunately, some areas, mac has definitely fallen behind on (like Aero Snap, we need magnet on Mac OS)

          • A $900 laptop that

            • has days of battery life and an ARM processor
            • Ran x86 apps with near-native speeds *Still beat all of its competitors in benchmarks back in 2021 when I got it
            • Did all of this without a fan
            • is extremely compact and lightweight, fitting in every bag I have
            • well made with a good keyboard, trackpad, and screen
            • Will last me for years

            Do me a favor, look at what 13" laptops were for sale in late 2021. Find any of them that competed on price and performance. The M1 MacBook air was one of the best received apple laptops, specifically because it was unbeatable at that price.

            The only negative was it only running macOS, but Apple allowed 3rd party firmware to be installed. Now mine uses coreboot to boot into fedora 39. The only thing that doesn’t work is deep sleep and the speakers, with good progress being made by the development team.

            There’s plenty of criticism for Apple and their obscene pricing, but the one laptop purchase I never regretted was this one.

  • I’m not sure why people are surprised by this. In a lot of ways, Apple was a pandemic darling that didn’t take as big a fall as the other pandemic darlings did when the pandemic ended. When the pandemic started, there was a big splurge in tech spending that benefitted Apple + the other pandemic darlings (Zoom, Fiverr) as the whole world was going remote.

    But then the pandemic ended, and so tech sales went way down as everyone started to step outdoors again.

    They released the first ARM Macs with the M1 chip during the pandemic, which were a big step up in performance and power efficiency over the Intel Macs they replaced. That further raised their sales as people upgraded their old laptops.

    But the M2 and M3 had the majority of their work go into improving the GPU for apps used by hardcore gamers and creative pros; the non-graphics processing increases are not as substantial. The majority of their customers are not gamers or creative pros; they just use their computers for email, social media, and word processing or sometimes spreadsheet use.

    So this is not surprising at all. Not when the pandemic ended, and the M1 was good enough for most of their users. I suspect their Mac sales will go up again in a few years when the M1 is obsoleted.