Every day I wake up in the morning, get on the internet and feel increasingly like Batman trapped in an elaborate puzzle room by the Riddler.

  • This is something I’ve noticed for a while now, but haven’t been able to really describe. This shift away from clickbait headlines towards cryptic headlines that just refuse to tell you what they’re talking about. Like The Best Part of Alan Wake Is Now On Youtube or The Best Soulslike Of 2023 Just Got Easier. And those are just a few that I’ve seen today. Maybe it will fade away like the worst clickbait headlines did or they’ll just keep getting so cryptic and opaque that one day the headlines will be: Something Just Happened.

  • I’m pretty sure I’m not the only one that’s less likely to click on articles like that! If they’re not going to give me an idea of what I’m clicking on, I generally don’t read it. It’s usually possible to find a few websites that have informative headlines.

  •  AAA   ( @AAA@feddit.de ) 
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    811 months ago

    Unfortunately that’s not just gaming related news, but all news (and non-news).

    It’s by design. It leaves you wondering (and ideally click on the article).

    What I actually would like to know if journalists, or whoever writes the articles, are picking these headlines consciously or if they’re following guidelines. I can imagine both scenarios.

    • Can’t speak for all publications, especially ones as non traditional as game journalism, but what people say over and over again is that the authors don’t write the headlines

    • If you click on the article, spend two seconds on it, and don’t actually read it, have you actually fulfilled the marketing goals of the web site?

      For one, you haven’t actually read anything, so there’s nothing to register “this is a good web site with good content and I will read their articles in the future”. No reputation bump from it.

      And two, you didn’t have time to actually see the ads, that is, if you didn’t already had an ad-blocker in the first place.

      The goals of clickbait don’t actually align with the goals of their profitability.

      •  AAA   ( @AAA@feddit.de ) 
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        111 months ago

        Well, obviously someone did the math and figured out it’s better to have these titles than not. So I’d say you’re wrong.

        If the title makes more people click in the first place and the amount of people who stay to read at least until they know they’re not interested, is bigger than the number of visitors if they had a normal title… the stupid title wins.