• I fucking detest “data driven business”. I’ve written a few rants on it on Lemmy, having been at one point called in to fix egregiously idiotic examples of how eg. KPIs can be defined so badly and calculated so wrong that they don’t mean anything, like literally reading goat guts to determine how the service was doing would have given results exactly as close to reality as those KPIs (if not more.)

    The vast majority of “data driven business” and “business intelligence” (the practitioners of which are somehow never fucking intelligent) stuff is just numerology but for MBAs.