• You would think that more users means more money for reddit. But I think that might be wrong. I can only assume that 3rd party apps make up a small portion of their daily active users (a metric they likely use to sell ad space). And 3rd party apps aren’t giving reddit any ad revenue. On top of that maintaining the API and support for 3rd party apps costs money. From a business perspective it probably makes a lot of sense to start charging for use.