“They’re shooting themselves in the foot,” Mir says. “The content of the users is what makes the platform worth visiting. These hosts kind of run into this confusion that their hosting is the reason people are going there, but it’s really for the other users on the medium.”

  • That’s been my attitude to this since it started to ramp up.

    The top brass at Reddit know that ultimately all of this will die down, and while they might lose some value in the short term, the long term will see them bounce back enough to make some coin on the IPO. Then they’ll sail off into the sunset aboard expensive mega yachts, and never think about Reddit again.