Companies may unintentionally hurt their sales by including the words “artificial intelligence” when describing their offerings that use the technology, according to a study led by WSU researchers.

researchers conducted experimental surveys with more than 1,000 adults in the U.S. to evaluate the relationship between AI disclosure and consumer behavior

The findings consistently showed products described as using artificial intelligence were less popular

“When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,”

  •  Skunk   ( @Skunk@jlai.lu ) 
    49•1 month ago

    Well that’s true. I was looking at a Zojirushi rice cooker

    One of its selling point is: ‘Advanced fuzzy logic technology with AI (Artificial Intelligence) “learns” and adjusts the cooking cycle to get perfect results’

    I immediately said no thanks and looked for another model without that, and probably cheaper. It’s a rice cooker FFS!

    •  Lvxferre   ( @lvxferre@mander.xyz ) 
      15•1 month ago
      • Advanced fuzzy logic technology with AI (Artificial Intelligence) “learns” and adjusts the cooking cycle to get perfect results
      • Superior induction heating (IH) technology generates high heat and makes fine heat adjustments resulting in fluffier rice
      • “My Rice (49 Ways)” menu setting – Just input how the rice turned out, the rice cooker will make small changes to the cooking flow until it gets to the way you like it

      Based on the description the so-called “AI” simply adjusts time based on user feedback. That would be hilarious if not so sad as a marketing device.

    •  Kissaki   ( @Kissaki@beehaw.org ) OPEnglish
      10•1 month ago

      How does it determine better results? oO

      That’s the problem with most marketing. Unspecific, raising questions rather than answering them. Being vague and only positive-formulated rather than presenting information.

    •  SteevyT   ( @SteevyT@beehaw.org ) 
      8•1 month ago

      Advanced fuzzy logic technology with AI (Artificial Intelligence) “learns" and adjusts…

      I swear there was a dishwasher or something in either Sims 1 or 2 that damn near this exact description.

      •  Skunk   ( @Skunk@jlai.lu ) 
        4•1 month ago

        I know that’s why I’m staying with that brand. I am just looking for another model, I probably don’t need all the fuss features of the top of the line model.