It’s like they are trying to irritate people into canceling their accounts.
Imo, this one might actually be worse than the account sharing and cause people to quit. As soon as you have people messing around with their subscription version, it’s all too easy to just say “nah, I actually don’t want this anymore”.
Most people I know will be subscribed to one streaming service and switch every few months to get the shows they want. I’m expecting most streaming services to become a lot more “user hostile” as they try to squeeze out every penny.