- Linda Yaccarino said staff must deploy "hand-to-hand combat’ to win back advertisers, per the FT.
- The Twitter CEO’s remarks follow the NYT’s report that Twitter ad sales have fallen 59% in a year.
- Some brands have been ensuring their ads don’t appear next to Elon Musk’s tweets, per the NYT.
buy ads on a platform that forces a login to just view tweets? That’s some sudden change most people aren’t prepared for. in my opinion many will stop going; how are they going to make this profitable?
Do twitter bots have to pay subscription also?
It’s kinda genius if you think about it. If advertisers are paying for views, then reducing viewership will allow all ad spaces to be filled. Musk is truly a 4d chess grandmaster. /s