Twitter CEO Linda Yaccarino made the remarks in a meeting earlier this month, per the FT. It follows reports that ad sales are down 59%.
  • Linda Yaccarino said staff must deploy "hand-to-hand combat’ to win back advertisers, per the FT.
  • The Twitter CEO’s remarks follow the NYT’s report that Twitter ad sales have fallen 59% in a year.
  • Some brands have been ensuring their ads don’t appear next to Elon Musk’s tweets, per the NYT.
  •  Pseu   ( @Pseu@beehaw.org ) English
    2•1 year ago

    It’s kinda genius if you think about it. If advertisers are paying for views, then reducing viewership will allow all ad spaces to be filled. Musk is truly a 4d chess grandmaster. /s