Twitter CEO Linda Yaccarino made the remarks in a meeting earlier this month, per the FT. It follows reports that ad sales are down 59%.
  • Linda Yaccarino said staff must deploy "hand-to-hand combat’ to win back advertisers, per the FT.
  • The Twitter CEO’s remarks follow the NYT’s report that Twitter ad sales have fallen 59% in a year.
  • Some brands have been ensuring their ads don’t appear next to Elon Musk’s tweets, per the NYT.
  • Pseu ( Pseu@beehaw.org ) English
    2·
    3 years ago

    It’s kinda genius if you think about it. If advertisers are paying for views, then reducing viewership will allow all ad spaces to be filled. Musk is truly a 4d chess grandmaster. /s