TLDR of the article:

Google is showing ads outside of YT, in those side players that everyone hates while they just want to read articles, but counting them as normal views.

  • Google enticed users with extremely minimal ads so we all went there. Marketers now couldn’t really advertise anywhere else, so they all went to google as well. Now that everyone’s on board, google starts the enshittificaiton process. Rinse and repeat.