• The phone isn’t an apples to apples comparison to the headset (notice, I did not say Apples to Apples with capital letter), because phones are for mass market and virtual reality is not. Everyone NEEDS a phone and the next one could very well be an iPhone. On the flipside, most normies don’t need virtual reality, therefore the selling point (especially with such high prices) is much harder. Demonstrating or marketing virtual reality stuff isn’t easily possible like a phone, because you NEED to use the VR headset in order to understand it.

      Apple probably over estimated the potential of how many people are interested into it and are willing to pay premium prices. The tech itself seems to be very cool and I believe in the quality of the headset and its capabilities. But I don’t think it will have mass market appeal or success like the iPhone; therefore the comparison is not apples to apples.