•  prole   ( @prole@beehaw.org ) 
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    1 year ago

    Disney, at least back in the VHS, and (probably early) DVD days, would purposefully keep their titles in the “vault” and only release a handful of titles at a time for a limited time window.

    What it did was create artificial scarcity, and when they put out an “anniversary edition” of Cinderella or whatever, they cashed in.