The price of an individual YouTube Premium subscription is increasing $2 to $13.99 per month in the US. YouTube has yet to...

The price of an individual YouTube Premium subscription is increasing by $2 to $13.99 per month in the US for new and current customers.

This price increase is live for new subscribers as seen on youtube.com/premium. Instead of $11.99, YouTube Premium now costs $13.99/month. Meanwhile, it’s $18.99 if you’re subscribing from the iOS YouTube app.

  •  Powderhorn   ( @Powderhorn@beehaw.org ) 
    48•10 months ago

    “Not enough people are paying at $11.99. We need to charge more.”

    Just because landlords think they can push through 16% price hikes doesn’t mean everyone got a 16% raise. So they’re trying to steer people from uBO by … enticing them with higher prices?

    •  GhostMagician   ( @GhostMagician@beehaw.org ) 
      21•10 months ago

      I think they know people who aren’t paying already won’t buy it, so they are raising prices on those that found enough value in it to use it. There is YouTube music bundled with it that some like, so seems like smart strategy to me.

      •  datavoid   ( @datavoid@lemmy.ml ) 
        10•10 months ago

        In reality they are going to find the limit where paying customers are no longer willing to be.

        I have revanced and newpipe, and was still willing to pay as I get a TON of value out of YouTube. Im totally willing to not pay if they insist, however 🙂