The price of an individual YouTube Premium subscription is increasing by $2 to $13.99 per month in the US for new and current customers.

This price increase is live for new subscribers as seen on youtube.com/premium. Instead of $11.99, YouTube Premium now costs $13.99/month. Meanwhile, it’s $18.99 if you’re subscribing from the iOS YouTube app.

    • It’s a global solution, not just localized to specific areas. No ads on my account on my Xbox, PS5, Switch, Google Home speakers (YouTube Music), Fire TV Stick, Android TV, Roku, my roommate’s Roku, or anyone else’s devices anywhere else, in addition to places like my phone and PC where I just use uBlock Origin.

      In addition, I’m actually just splitting the family plan across three people, so it’s like $7.64/mo, which isn’t bad.

      • I’m not so enamored with feeding the bloated behemoth that is Google but I do like the fact the revenue share with creators gets them more per view than they would with ad rolls. It’s a shame you still have to manually skip sponsorship sections on the mobile app.

        • Are you able to cast at 4k or 1080p? I used to have youtube premium but moved to the same setup on my phone; ad blocker, sponsor block, youtube mobile, cast to tv. My one issue is that the youtube player only lets me select up to 720p for stream quality, and that doesn’t look fantastic on a tv.

            • I tend to only listen to youtube videos and only cast them when I want to be able to see the images, since I mostly watch history videos.

              I did notice the other day that with an iPad I can select 1080p, which is perfect! I’m not sure what exactly is causing the difference, maybe youtube sees safari on an iPad as different somehow, but that’s solved my one little issue I had.

        • I guess you need an Apple TV for that as well?

          Airplay seems pretty useless to me overall as I don’t have anything it seems to want to connect with. Sadly.

      • For YouTube, uYou+ blocks ads and sponsors.

        For YouTube Music, YouTubeMusicUltimate blocks ads and sponsors, too.

        Anyone can sideload those relatively easily. Still, if you don’t want to bother with this, you can find apps on the AppStore that do pretty much the same thing, like Yattee or Video Lite (there’s a paid subscription for this one but if you block ads at the DNS level you won’t see anything.)

    • The big part for us is the multiple users, and not under a single home location.

      My girlfriend, myself, her kid, adult daughter. That ends up being a fairly decent value proposition considering we’re pretty invested in Apple devices. There aren’t a lot of solutions to remove ads, and we take advantage of both the music and video sides of things.