I’m thinking of the type of thing you wished you knew sooner. But if you have other advice, please share!
I’m a couple months (officially) into running a videography business and would love to use this post to share and help each other.
My Advice: I was into videography and doing it as a side hustle for almost a year but kept delaying registering myself as a business. If I could go back, I’d do that sooner.
Get an accountant.
Keep your business bank account separate from your personal bank account.
80% of small businesses close within a couple of years. If that happens, try not to take it personally, it happens to most.
Sometimes, saying “no” to an opportunity is necessary to give you the chance to say “yes” to a better opportunity that comes later.
That last part is tricky, after all there’s also a saying “a bird in the hand is worth two in the bush”, it’s a balancing act.
For example most of my business comes from repeat business customers and it’s definitely underpaid compared to what I can get in different niches, but on the other hand I get regular jobs from it. My colleagues focusing on the better paying niches are always hunting for the next gig and don’t know where the money will come from next month.
Business owner or not, always salt your pasta water.
But which salt? I use a mixture of Arabian Sea salt and Himalayan rock salt. Some people like using salt sourced from Atlantic Ocean, as it is considered to be saltier than salts of other oceans.
Be fair to your customers AND yourself.
Don’t bend over backwards to satisfy customers who cannot be satisfied. Some people are just miserable human beings, and some will gladly bankrupt you if it saves them a nickel. Is their repeat business the kind of business you want?
Don’t be afraid to say NO or to set firm boundaries. Nobody respects a spineless pushover.
I fired 2 customers last week and my crew would follow me into hell because of it.
Not me, but I heard a good line from a sign maker.
They said consult the local sign maker. That person knows a ton about businesses opening and closing, and which locations are cursed.
Cover the product in camo, retweet some racists from your official account then just grift your way to retirement.
I have a few things.
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Know when to fire customers
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Know where the money is coming from. Hope can’t pay bills
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Hire only good people for your core staff
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Don’t get into business with a narcissist. If you don’t figure out they’re a narcissist until after the business has started, bail or kick em out.
- intensely_human ( @intensely_human@lemm.ee ) 5•6 months ago
Establish your own discipline with top priority, even if it means doing things in an inefficient manner. The most important thing is to avoid the lapses in functioning that come from things breaking down or from your own discipline flagging.
As they say “a bird in the hand is worth two in the bush”. To expand on that a little, to keep the bird in your hand you need discipline, and to get the bird in the bush you need daring.
When starting a new business, daring is in abundant supply, and inspiration performs the role of discipline. But in order to succeed, you need to develop discipline before the inspiration wears off.
A machine at 10% efficiency, that’s running, is worth more than a machine at 90% efficiency that isn’t running.
The less shits you give trying to “be a real business” the better.
For example a “real” restaurant would have a hostess, perfect china, perfect decor, etc. We joke that we don’t have a “real” restaurant (our friends and neighbors say the same) and it took me a hot minute to realize it’s all about the food & people, if the glasses have water stains, if there is a plate with a small chip it isn’t the end of the world. My background in fine dining still makes me twitch every now and again but I get over it quickly.
Personal anecdote: we opened our restaurant 4 months before covid shut everything down and we found out real quick what was important: keep as consistent as possible, keep yourself & partner happy, know when to shut it down & take a break.
This is our 5th year, it’s just the two of us with one PT server in the summer, we know we aren’t going to be independently wealthy but we make what we need, don’t carry debt, go to the beach every day in the summer (high season), and enjoy our neighbors & friends when they come over to eat (especially during the low season).
Have a plan to scale the business larger than you doing everything all the time.
Have an exit strategy.
An exit strategy can be who carries on the business after you retire - if you find a niche where people need you, a business can last and grow.
Learn the basics of financial accounting, even if you employ an accountant.
You have no money
I don’t run a business but worked at a small company where the owner was the founder. He told me running a business is doing what you’re paid to do about 30% of the time and boring administrative stuff 70% of the time.
Failure is part of the growing process. The probabilities of your first company being sucessfull is very slim. But a failure helps you with the next company you create.
Source: started 15 different companies and 2 worked out. But they really worked out.
Spend a few hundred dollars on a lawyer / accountant to make sure it’s set up well in the beginning legalities wise. The money will come back to you almost immediately and it can potentially save you absolutely massive difficulties.
Track metrics, have a list of the main stuff you’re keeping an eye on and what your goals are for it. It’s surprisingly easy to get distracted and work on the fun tasks instead of the tasks that will grow the business (I mean, you need a mix of both, but track your metrics and be honest about what areas are working and not.)
Take care of yourself. Sleep, exercise, don’t get stressed, take breaks. You being in good shape will grow the business; you falling apart will tear it down even if you hit your goal for the month in your work output.
Bring the love. It’ll make what you’re doing more enjoyable. Do a fucking fantastic job on stuff because it’s enjoyable and pride-inducing to do that; that’s actually easier to do that way than forcing yourself through a crappy job because you have to do this thing for this task.