Pretty much every company who sells a product has something like this. They have their target demographics, their actual demographics, and breakdowns of each in their branding guides. These are so the marketing team knows who they want to sell to and who is actually buying it, and how to entice those demos into giving up their money.

Monster Green shoppers are likely younger (Gen-Z/Millennial/Gen-X) male, lower income & Caucasian (skews Hispanic).

As an aging member of Gen-X, I appreciate this description.

Is it vomited up by a giant alien slug queen?

I hacked into Monster and the best thing I found was a picture. Not news.

Asian women who would like to remain thin.