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artyom ( artyom@piefed.social )  to Privacy@lemmy.dbzer0.comEnglish · 8 months ago

The Mullvad ad that was banned in the UK

media.mullvad.net

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  • cross-posted to:
  • privacy@programming.dev
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The Mullvad ad that was banned in the UK

media.mullvad.net

artyom ( artyom@piefed.social )  to Privacy@lemmy.dbzer0.comEnglish · 8 months ago
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18
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  • cross-posted to:
  • privacy@programming.dev

https://mullvad.net/en/and-then/uk

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  • _‌_反いじめ戦隊 ( AntiBullyRanger@ani.social ) Banned from community
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    8 months ago

    tooo large! Resized to 360p:
    Your browser does not support playing HTML5 video. You can download a copy of the video file instead. Here is a description of the content: 360p ver.

    • lambalicious ( lambalicious@lemmy.sdf.org ) 
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      8 months ago

      360p is too much. Do thecodec for the Nintendo 3DS, that goes on a 224p screen.

      • _‌_反いじめ戦隊 ( AntiBullyRanger@ani.social ) Banned from community
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        8 months ago

        donate here, so I can afford a dedicated FFMPEG server.

    • artyom ( artyom@piefed.social ) OP
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      8 months ago

      Thanks, I’m not a web wizard and didn’t want to upload it on piefed servers.

  • MagnificentSteiner ( MagnificentSteiner@lemmy.zip ) 
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    8 months ago

    deleted by creator

    • chimp ( chimp@lemmy.dbzer0.com ) 
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      8 months ago

      I don’t get why you think its awful. How would a normie evaluate this in your opinion?

      • XLE ( XLE@piefed.social ) 
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        8 months ago

        “Monitoring pedophiles in my area is probably a good thing. Wait, monitoring myself? Isn’t that my choice? Wait, now protestors? That’s bad, usually… Wait, graffiti artists? Well some of… Wait, women?”

        • chimp ( chimp@lemmy.dbzer0.com ) 
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          8 months ago

          But that’s the point of the ad, to convey that surveillance of a specific group of people will sooner or later be exploited to monitor anyone, no matter their involvement. Therefore you should invest in a VPN.

          • XLE ( XLE@piefed.social ) 
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            8 months ago

            But the question is, are you translating it that way because you know what they were trying to convey, or because they actually conveyed it that way? Because the average person is going to just see good thing, bad thing, good thing, bad thing.

            And would you expect the average person to parse it correctly within the time it aired?

    • bearboiblake [he/him] ( bearboiblake@pawb.social ) 
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      8 months ago

      Yeah, it’s terrible. Made with AI is my guess too? Mullvad are good at VPN services but not so much video marketing.

    • XLE ( XLE@piefed.social ) 
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      8 months ago

      Glad I’m not the only one who thought so. I agree with the ad exclusively because I can project my own opinions about surveillance being bad onto it, but some of it makes no sense.

      • What do the people represent? (Anybody? Hackers? A nation-state?)
      • Why do they want to monitor AI?
      • Why do they want to monitor themselves? Is monitoring yourself as bad as monitoring protesters or women?
      • How is the average viewer supposed to react to the beginning, that these people want to monitor murderers, and pedophiles first?

      And if you’re able to come up with answers to all these questions, were you able to come up with all those answers in the time you were allotted to think about each mentioned group before the ad snapped to a new one?

      • kip ( kip@piefed.zip ) 
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        8 months ago

        this is more nitpicky than your points (which i agree with) and i know that as they’ve made an advert in english they’ll want to reuse it in all english speaking regions, but i’m not sure how a car full of americans talking about cilantro and president nixon is likely to endear them to UK customers

        • XLE ( XLE@piefed.social ) 
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          8 months ago

          Maybe the best thing that happened to this advertising is the fact it got banned. The ad might be incomprehensible, but it’s not offensive. I’m drinking my glass of cilantro juice to the hope it got people talking.

          • kip ( kip@piefed.zip ) 
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            8 months ago

            probably so. there may be a contingent of users who will be suspicious of flamboyant advertising for such a service (see nordvpn) but they’re not the target here so mullvad will probably get their money’s worth regardless. personally i’m paid up till september through mozilla so will consider what to do.

            mine’s a coriander, cheers

  • andicraft ( andicraft@lemmy.blahaj.zone ) 
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    8 months ago

    nice try, you can’t trick me into watching an ad

    • artyom ( artyom@piefed.social ) OP
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      8 months ago

      Blast, foiled again!

  • heathenstorm ( heathenstorm@news.heathenlab.net ) 
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    8 months ago

    Had no idea Jonas Åkerlund directed it. There’s some solid credentials there.

  • D06M4 ( D06M4@lemmy.zip ) 
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    8 months ago

    Good stuff! I’d watch TV again if this was available there. I will say Ring’s Superbowl ad probably landed the point in a way average people would better understand it, albeit unintentionally.

  • renrenPDX ( renrenPDX@lemmy.dbzer0.com ) 
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    8 months ago

    And then?

  • unemployedclaquer ( unemployedclaquer@sopuli.xyz ) 
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    8 months ago

    deleted by creator

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