This is an interesting sabotage to any figures that want to maintain their presence.
If you search for “brandname twitter”, you’re probably going to get what you want. “brandname x” will be a SEO catastrophe.
Maybe they hoped to drive people to navigate through their own site and search facilities, but generally, not being where people are looking is a terrible strategy even on a chain of bad strategies.
Corporations just seem to be getting more and more abstract… Here’s my ✨ amazing ✨ (non-complete) list:
- Oversimplification of logos (*cough* *cough* Firefox killing our fox)
- Corporate Memphis (that big tech, supper flat, indestiguishable art style)
- Websites (everything is either a bento box, image carousel, or loaded up with scroll-based animations – or all of these)
- Names (Facebook is now Meta, Twitter is becoming X)
Firefox still has the fox:
I think he mistakenly referred to the firefox group of things like the password manager, the browser still has the fox logo
Yeah, that’s my bad.
The google redesign was the worst. I still haven’t gotten used to it and doubt I ever will.
The new logos are an acessibility nightmare. How does a stupid and unnecessary redesign like this gets approved?
Those logos were so good.
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These design examples are really interesting to me. I would hazard a guess that these types of designs are only popular right now because they are common among rapid design software packages/subscriptions used by companies who don’t want to hire real designers. I don’t think the styles are inherently bad but they certainly are lazy.
A brand that limits users on how many content they can see wouldn’t want them to use their search engine when there is a free one that does it better
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If X is no longer twitter, how long till the copyright on the twitter brand expires?
You can’t argue anyone would confuse a website called twitter with ‘X’.
Maybe Zuckerberg could rebrand threads Twitter.
That would genuinely be funny, I’m all for it
Trademark not copyright. Copyright only applies to entire works like a song text or the code Twitter has produced. For example the song title alone is not copyrighted. A trademark realistically only expires when it gets contested in court.
Is there a law that you must use a trademark to keep it?
There’s a similar law where you must at least defend a trademark against misuse to keep hold of it. That was the reasoning behind this music video for Velcro:
So, based on that, maybe they won’t lose it just by not using it. But if someone else tried to establish a Twitter product, they may lose the trademark if they don’t fight it.
I think there is, but AFAIK they can use it for something very minor and it still counts.
https://en.wikipedia.org/wiki/X_Window_System see logo and name in case not familiar with the context
Just from an economic standpoint, it’s such a terrible decision. The Twitter bird is iconic to the point where the trademark itself is worth a considerable amount. This is like Disney dumping Mickey Mouse for a side character in The Dark Cauldron.
𝕎𝕆𝕎, 𝕊𝕌𝕔𝕙 𝔸𝕟 𝔼𝕏𝕔𝕀𝕋𝕀𝕟𝔾 𝔸𝕟𝔻 𝕔𝕣𝔼𝔸𝕋𝕀𝕍𝔼 𝕀𝕔𝕆𝕟
𝕏
RIP people searching google for help with “X” on Windows.
Oh no, i love the x-com games. They don’t deserve to be the name sponsor for Elons weird platform.
Can’t wait for the first X on X by X Æ A-12 about the SpaceX launch
Classic Elon, will tweeting be called sexting and is this the main reason for the name change?
Hmm maybe just exting?
Tweets are now 𝕏crements
A guy made wayland social to prove superiority lmao
Sometimes I wonder if the Claudian letters stuck and, just like we got X for /ks/ (or /gz/… or /ʃ/… or whatever, this letter is a mess), we also got a Ↄ for /ps/. Maybe modern people would be also spamming Ↄ for this sort of “rule of cool”?
When I first read this post, I thought the CSS had gone wonky and part of the O was cut off.
·puᴉɯ ou ʎɐꓒ ·ǝnɓoɹ sǝoɓ SSꓛ ǝɥʇ sǝɯᴉʇǝɯoS
CSS? You mean ZZↃ?
ƧƧↃ
“χ”… A most ancient letter. Some say “kye,” but the meaning is the same. Death… A letter that spells endings
I honestly wonder if this is going to end up forcing the X graphics system to rename itself based on trademark law.
I doubt it. They don’t compete and X has preceded Elon’s rebrand by decades.
Elon is breaking up with his X and starting anew
