There is this common narrative I see all the time, implying that we as individuals are empowered to choose and manifest our own destiny, and this comes up often in privacy discussions.

Don’t like Facebook’s privacy nightmares? Just don’t use Facebook!

Don’t like personalized ads? I remember a popular post on reddit saying “if your ad interrupts my YouTube video, I will hate your product”.

Don’t like Google chrome hegemony? Just use Firefox!

And while I agree that we should strive to do that, the battle doesn’t end here. Facebook has shadow accounts for people who never signed up. Google chrome keeps it’s hegemony despite people on the Internet advocating Firefox day and night. And ads continue to be extremely profitable despite you “hating the product” because it interrupted your YouTube video.

Even worse: even if you “hate the product”, you now already know it. You now know they product exists, and possibly whatever they wanted you to know about it. The reality is that these companies own your eyes. They control what shows up on your screen. And even if you hate it, they control what you end up learning.

the reality is that our individual resistance is very far from enough

I am not saying it is completely futile. It is a step in the right direction. But the only effective solution is organized action. We, alone, cannot achieve much. Unless we organize our resistance against privacy violations, we will continue to live through this privacy nightmare.

    • Not only this. Just by existing and living like this around your friends, family, and coworkers and they’ll notice and get interested. In the span of a year of just using Linux, firefox, adblockers, password managers, and email aliases I’ve unintentionally gotten the attention of two of my friends and they’ve now started on their privacy and security journey. I share privacy articles around to my friends because I think they should be aware that stuff like 23andme can leak your entire genome and could be targeted for a racially motivated attack. Just exist and share it around with people around you and some may catch on.

        • Quite the opposite, actually. Corporations love for you to be distracted with the methods that are futile. Don’t you ever think about unionizing, striking, protesting, blocking traffic to our stores, boycotting, or any of that. Just do the things that don’t hurt our profits!

            • Then you’d be wrong, because voting is futile and a distraction, as I already said. Refer to the rest my comment for direct action methods that aren’t futile:

              unionizing, striking, protesting, blocking traffic to our stores, boycotting

              • Unionizing and striking are effective, but they’ll stop being effective if they become illegal. They’re already less effective than they should be, because of legal restrictions.

                Protesting is only useful for getting in the news and convincing people to consider certain issues when they vote. They will never directly cause change.

                And boycotting is just plain worthless. You’ll never get enough people to join a boycott for large corporations to care.

  • I want to add to this: In my country (Poland, but probably many others) you are sometimes almost forced to be tracked by FAANG companies. For example our mObywatel app, which can be uses as driver’s license replacement requires you to download it via Google Play and have Google Services installed. Of course it uses firebase to send notifications.

        • It’s yet another service in the hands of Google and a proprietary library, far too many apps depend on it to send push notifications, which isn’t unexpected when Google, which owns Android, has made it the only standard push service by leveraging their position of power and in turn Unified Push and all its free implementations had to come from the community, but almost no app uses it, because everyone is used to Firebase by this point.
          That’s the open platform aspect, it is also a privacy concern because it means that most apps will have your notifications pass through Google’s servers, I don’t think they can necessarily read the content, but the time of reception and sending and where it comes from is metadata that they certainty see

  • You’re aware of the EFF, the Electronic Frontier Foundation, right? It’s one of I’m sure several groups that organizes & strives to push back against malicious action from tech companies, as well as over-encroachment from governments (at times itself coming from tech company lobbying). It’s based in the United States though, if memory serves, so others may want to chip in and mention similar groups for their region/nation.

    At the same time, services/platforms that don’t rely on ads pretty much always welcome donations, e.g. Wikipedia, Internet Archive, Gutenberg, as well your resident Fediverse sites, so also keep those in mind.

  • I agree with you in all your points and I have also look into why people just give up their privacy so easily , most of the time what I have noticed is that they (we all) love convenience. You want a plug and play camera? Buy ring , Need a plug and play router with a nice App? Buy google and Amazon Eero. Need to promote your business? Where is everyone at? Facebook , Twitter and Google. Most regular people give up their privacy for convenience, they don’t have time dealing with thousands of option on a PF sense router , no time to create VLAns.

      • In 1968, a bunch of hippies opened up a ‘Dick Gregory for President’ office. They had enough money for the first month’s rent and phone, and figured that they would make a small impact. Somehow, someone kept paying the office rent and phone for months.

        You not voting is exactly what the people you hate want you to do.

  • I mirror your concerns but as long as there’s money to be made, the thing that makes money will continue to happen. Advertising is part of that, and if they can harvest our data to target ads, they will.

    We won’t win the fight against money. What we can do is block/avoid advertisements, avoid (as much as possible) services that are known for this behavior, support services that are known to respect privacy, and educate those that are receptive.

  • This was clearly spelled out - quite by mistake - by one of the very sumbitches stealing our privacy all the way back in 1999:

    https://www.wired.com/1999/01/sun-on-privacy-get-over-it/

    The sumbitches have since learned to work quietly and boil us frogs slowly. But they sure have been busy since 1999.

    When I heard Scott McNealy utter that obscene statement back then, I laughed and I remember telling a coworker “That guy is off his goddamn mind”. A decade later, I understood that he actually let slip something we should have paid a lot more attention to. But it was already much too late.

  • At the moment, there is no way to avoid having your information taken by corps. But what if we fought back by trying to pollute the information they gather? Instead of just trying to disable data collection, we could try to interfere with it and make it collect all kinds of useless crap that cant be separated or distinguished without serious effort. This way you could achieve same kind of anonymity as standing in huge crowd.

    Another way to do it could be having huge community data pool that every participant adds to and also claims as “their own”. I bet its really useful to see 1000 people with almost identical dataprofile and no way to distinguish which entry belongs to who. How do you even use ai to sort it out?

    I think that is something we could do about it even on individual level.

    • On a small scale, that’s what some of these privacy-focused browsers are doing in regards to fingerprinting. Make the data that has to be provided as standardized as possible and randomize the rest that is being tested behind the scenes. That is really great, but we can’t randomize our behavior and there’s a lot of data we can’t randomize for the sake of functionality. Dunno how we handle that. Maybe we all install bots on our devices that act like users and go to random sites and click on random shit while we’re not using the device.

  • The best way to counter publicity is to simply erase from your mind. Turn it into white noise.

    I don’t have a clue how I’ve learned how to do this but I can have multiple publicity spots thrown at me that I won’t retain a thing. Sometimes to the point I get a song stuck on loop in my head and I can’t figure where I heard it.

    Using tools to dodge or simply eliminate ads is also an option, especially online.

    You can take back your freedom of choice to take part of an audience for publicity if you are willing to put some effort to regain it.

  • This post left me thinking in something. What if we could organize, so a city-owned ISP with a built-in pihole exists? What if we can just block tracking at the metropolitan level as we do in our houses? What if we don’t just stop at DNS? What if we made just one city more private? What if we start with that?