• That’s why I always introduce a good bit of entropy to my shopping patterns:

    -Enter and go straight to produce
    -Spend 20 minutes examining eggplants
    -Walk up and down 5 aisles pausing exactly the square of the aisle number in seconds.
    -Grab a box of tampons
    -Grab what I need as quickly as possible
    -Return tampons
    -Checkout and leave

    Somewhere a marketing team is spending hours trying to figure out how to improve the conversion rates for tampons and eggplants for customers in my demo.

    • Don’t forget to flick and knock on various fruits and vegetables. Randomize how many flicks/knocks per item, and throw in a few on produce items that normally don’t get that kind of test e.g. grapes or potatoes.