• Maybe I’m misunderstanding, but I just read that whole article and it sounds like a good implementation? Companies want to know how effective their ads are, and I like their approach of trying to find a way to provide this without wholesale personal data collection. They even say at the end that they don’t get the data either. It sounds like a reasonable thing to try and standardize.

    • I’m not commenting on implementation itself but rather on how Mozilla went about with an opt-out approach into the collection program (even if it was for testing) to a community they have cultivated with the promise of privacy.

      Collecting my data is a big deal. It doesn’t matter how it is used. I should at least consent to it.