Improving online advertising through product and infrastructure | The Mozilla Blog
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LAURA CHAMBERS, CEO, MOZILLA CORPORATION As Mark shared in his blog, Mozilla is going to be more active in digital advertising. Our hypothesis is that we n

cross-posted from: https://lemmy.zip/post/23894598

Despite its emphasis on protecting privacy, Mozilla is moving towards integrating ads, backed by new infrastructure from their acquisition of Anonym. They claim this will maintain a balance between user control and online ad economics, using privacy-preserving tech. However, this shift appears to contradict Mozilla’s earlier stance of protecting users from invasive advertising practices, and it signals a change in their priorities.

  •  parpol   ( @parpol@programming.dev ) 
    5•5 hours ago

    It doesn’t track users. It collects anonymous statistics and assign them to a unique ID without storing any other information about the user.

    And it IS meant to replace cookies, but you can’t just replace them all at once and disable the legacy cookies. It is going to have a gradual transition.

    And they did tell us about this many months ago.