It’s sad and hilarious that people hear “zero waste” and think “I need to take aaaaall my cans to the recycling center and compost my scraps”, when the waste that is actually destroying the biosphere is the exhaust from your car. If we’re talking about “doing lower waste”, the first priority is to stop driving a car. Recycling bottles and composting scraps is the thing we can afford to do imperfectly. But not cars, ditching cars is the big important thing and the first step to sustainability.
I am intrigued to know what is the original message.
“Millions of people doing lower waste”
Basically saying that reducing the problem in smaller steps on a larger scale does more than a few fanatics doing everything all by themselves.
Its also to help alleviate the guilt of not being able to reduce waste to nothing.
The problem is getting millions on board. In the 1970s, the zip code was a hard sell, and it had PSAs
It’s sad and hilarious that people hear “zero waste” and think “I need to take aaaaall my cans to the recycling center and compost my scraps”, when the waste that is actually destroying the biosphere is the exhaust from your car. If we’re talking about “doing lower waste”, the first priority is to stop driving a car. Recycling bottles and composting scraps is the thing we can afford to do imperfectly. But not cars, ditching cars is the big important thing and the first step to sustainability.
There’s this original message.