

when average users start fleeing en mass, it’s already to late, and arguably it’s approaching a critical mass where there is enough common knowledge and “friends who use that” to make the jump easier. Right now, the average user doesn’t have much of a reason to jump, but if Google has to restructure their business model due to their ad monopoly getting crowbarred, they might implement stuff that would be enough to get average users to start jumping.
I almost never see malt vinegar in the US unless it’s at a UK themed restaurant.
Like, it’s not really much of a thing in US food. Maybe as like a source product for distilled vinegar? But I think that’s mostly made from corn not malted barley. Honestly I see imitation “balsamic” or red wine vinegar way more often than malt