I made a list (far from complete) using EU brands, categorised by Country, and type of fashion.
I haven’t categorised it by sportswear, outerwear, casual, or formal wear etc.
There are very likely a few mistakes, if anyone sees any mistakes and/or thinks another brand should be on the list, please let me know where they are from and I will add them.
I also have not categorised them by delivery (selected countries, EU wide, or international). It was initially just meant to be a reminder of clothing that is made in the EU, but I started categorising and now here I am… The UK list is just massive on it’s own, so may add that later, I did not include as not in the EU.
Ideally all brands will be manufactured in EU, but where it is not applicable I will mark them as I find out.
Legend:
- S = Sustainable / more eco-focused and Premium
- PR = Premium / not clearly fast fashion
- FF = Fast fashion / less expensive (frequent trends)
- Unisex = Men & Women etc.
- Mixed = Men, Women and Kids
🇦🇹 Austria
- Hanken Active — PR
- Giesswein — PR
- GEA — PR
- Lowa — PR
- Löffler — PR — Sportswear/Outdoor — Unisex
- Erfolg Label — PR — Knitwear/Underwear/Loungewear — Unisex
🇨🇿 Czech Republic
- Bohempia — S — Footwear — Unisex
- Tilak — PR — Outdoor/Hiking — Unisex
- Direct Alpine — PR — Outdoor/Hiking — Unisex
- Horsefeathers — PR — Outdoor/Streetwear — Unisex
🇩🇰 Denmark
- Shaping New Tomorrow — PR — Casual/Everyday — Mixed
- Dilling — S — Base layers/Thermals — Unisex
- Colorful Standard — S — Underwear/Loungewear/Basics — Mixed
- KnowledgeCotton Apparel — S
- Hummel — PR
- Marc O’Polo — PR
- Nikin Clothing — S
- Grundstoff — PR
- Organic Basics — S
- by Malene Birger — PR
- Tiger of Sweden — PR
- Selected — FF
- Jack & Jones — FF
- Billybelt — FF — Accessories/Casual — Mixed
🇪🇪 Estonia
- Suva — PR — Casual/Everyday — Unisex
🇫🇮 Finland
- Varusteleka — PR — Workwear/Tactical — Mixed
- Paapi — S — Outerwear — Women & Kids
- Lija the Label — PR — Swimwear — Women
- Népra — PR — Activewear — Unisex
- Svala — S — Base layers/Thermals — Unisex
- North Outdoor — PR — Casual/Everyday — Unisex
- Vai-ko — S — Casual/Everyday — Unisex
🇫🇷 France
- Asphalte — PR — Streetwear — Unisex
- Le T-shirt Propre — S — Basics — Unisex
- Armor-Lux — PR — Casual/Basics — Unisex
- Saint James — PR — Casual/Knits — Unisex
- 1083 jeans — PR — Denim/Casual Jeans — Unisex
- Bleuforêt — PR — Casual/Everyday — Mixed
- Le Pantalon — PR — Tailoring/Smart — Men
- Legaulois Jeans — PR — Jeans — Men
- Atelier Tuffery — PR — Tailoring/Smart — Women
- Le Slip Français — S — Underwear — Unisex
- Loom — PR — Casual/Everyday — Unisex
- Berthe aux Grands Pieds — PR — Hosiery/Underwear — Women
- Cocorico — PR — Casual — Women
- Tranquille — PR — Casual/Accessories — Unisex
- Emile — PR — Casual/Everyday — Women
- Octobre éditions — PR — Casual/Smart Casual — Mixed
- Loom — PR — Casual/Everyday — Unisex
- Seagale — S — Casual/Outerwear — Unisex
- WeDressFair — S — Casual/Everyday — Unisex
- Sessun — PR — Designer/Statement — Women
- Veja — S — Footwear — Mixed
- Decathlon — FF — Sportswear/Activewear — Mixed
- Balbaris — S — Casual/Smart Casual — Men
- Lediami — PR — — —
🇩🇪 Germany
- Manomama — S — Casual/Everyday — Mixed
- Trigema — S — Activewear/Casual — Mixed
- Merz b Schwanen — S — Basics/Knits — Unisex
- Sanvt — PR — Streetwear/Denim — Unisex
- Eterna — PR — Tailoring/Smart — Men
- Wijld — S — Outdoor/Casual — Unisex
- Ortovox — PR — Outdoor — Unisex
- Decenio — FF — Casual/Accessories — Unisex
- Armedangels — S — Casual/Everyday — Unisex
- Hessnatur — S — Ethically-made basics (S) — Mixed
- New Yorker — FF — Streetwear — Mixed
- Mustang — PR — Denim/Casual — Unisex
- Groundies — PR — Footwear — Mixed
- Blaumann — PR — Denim/Casual — Men
- Puma — PR — Sportswear — Mixed
- Nordwolle — PR — Base layers/Thermals — Mixed
- Adidas — PR — Sportswear — Mixed
- Schiesser — PR — Underwear/Loungewear/Basics — Mixed
- Tom Tailor — FF — Casual/Everyday — Mixed
- Notjustalabel — PR — Designer/Statement — Mixed
- Schietwetter — PR — Weatherproof — Mixed
- Vaude — S — Activewear — Unisex
- Wilding — PR — Footwear — Mixed
- Noorlys — S — Activewear — Mixed
- Picea Earth — S — T-Shirts/Base layers — Unisex
- Erlich Textil — PR — Underwear/Lingerie — Unisex
- Grundstoff — PR — Basics/Tops — Mixed
- Elkline — PR — Outdoor/Fleece/Outerwear — Unisex
- GoeshEnkel — PR — Shoes — Unisex
- Nordisk — PR — Outdoor — Unisex
- Avocadostore — S — Marketplace (multiple categories) — Mixed
- Hempage — S — Hemp Tops/Bottoms — Unisex
- Freshemp — S — Hemp Outerwear/Jackets — Unisex
- AlbertKreuz — PR — Menswear (shirts/casual knitwear) — Men
- Ato Berlin — PR — Urban/Street Fashion — Unisex
- Uli Schott — PR — Tailoring/Smart — Men
🇮🇪 Ireland
- Aran Woollen Mills — PR — Knitwear — Unisex
🇮🇹 Italy
- Diadora — PR — Activewear/Footwear — Mixed
- Superga — PR — Footwear — Mixed
- Benetton — FF — Casual/Everyday — Mixed
- OVS — FF — Casual/Everyday — Mixed
- Enrico Coveri — PR — Designer/Statement — Women
- Trussardi — PR — Tailoring/Smart — Unisex
- Armani — PR — Designer/Statement — Mixed
- Max Mara — PR — Outerwear — Women
- Alcott — FF — Casual/Everyday — Unisex
- Kappa — PR — Sportswear — Mixed
- Terranova Style — FF — Casual/Everyday — Mixed
- Calliope — FF — Smart/Casual — Mixed
- Rinascimento — PR — Designer/Statement — Women
- Salewa — PR — Activewear — Mixed
🇱🇹 Lithuania
- Audimas — PR — Sportswear — Unisex
🇱🇺 Luxembourg
- Akabo — S — [Made in India - FairTrade]
🇳🇱 Netherlands
- Mr Marvis — S — Socks/Underwear — Unisex
- New Optimist — PR
- Honest Basics — S — Casual — Mixed
- Scotch & Soda — PR — Casual/Everyday — Mixed
- notjustalabel — PR — Designer/Statement — Women
- King Louie — S — Casual/Everyday — Women
🇳🇴 Norway
- Dressmann — FF — Smart/Casual — Men
- Aclima — S — Wool/Base/Thermals — Mixed
- Northern Playground — S — Outerwear — Unisex
🇵🇱 Poland
- Cumulus — PR — Outdoor — Unisex
- Bytom — PR — Tailoring/Smart — Men
- CCC — FF — Footwear/Accessories — Mixed
- Reserved — FF — Casual/Everyday — Mixed
- Kabak — PR — Socks/Accessories — Mixed
- 4F — FF — Sportswear — Mixed
- Sinsay — FF — Casual/Everyday — Mixed
- Mohito — FF — Casual/Everyday — Women
- Cropp — FF — Streetwear — Unisex
- Poszetka — PR — Tailored/Smart/Casual — Men
- Lancerto — FF — Tailored/Smart/Casual — Unisex
🇵🇹 Portugal
- Isto — PR — Casual/Everyday — Men
- Tiffosi — FF — Casual/Everyday — Unisex
- Vilanova — PR — Casual/Everyday — Unisex
- Parfois — FF — Casual/Everyday — Women
- Armazém das Malhas — PR — Casual/Everyday — Unisex
- Barrio Santo — PR — Casual/Everyday — Unisex
- Dirts — PR — Casual/Everyday — Unisex?
- Sacoor Brothers — PR — Smart/Casual — Men
- plus351 — PR — Casual/Everyday — Mixed
- Burelfactory — PR — Designer/Statement — Women
- Wetheknot — PR — Casual/Everyday — Men
- NAZ — PR — Casual/Everyday — Women
- ISTO — PR — Casual/Everyday — Men
- Portuguese Flannel — PR — Casual/Everyday — Men
- Gandaia — PR — Designer/Statement — Women
- Pink House Mustique — PR — Casual/Everyday — Mixed
- Majatu — PR — Designer/Statement — Women
- Chicoracao — S —Designer/Casual — Unisex
- By-Stro — S — Hats/Scarves — Mixed
- Mike Davis — PR — Casual/Everyday — Men
- Cavemen Store — PR — Smart/Casual — Men
- Alfaiataria — PR — Tailoring/Smart — Men
- MOND — PR — Tailoring/Smart — Men
- Teym — PR — Casual/Everyday — Mixed
- MGO Leisurewear — PR — Leisure/Casual — Unisex
- MukiShoes — S — Footwear — Mixed
- EKN Footwear — PR — Shoes/Sneakers — Unisex
🇷🇴 Romania
- Made in Rosia Montana — S — Handmade/Traditional — Mixed
🇸🇮 Slovenia
🇪🇸 Spain
- Hookeshop — PR — Casual/Accessories — Unisex
- Custi — PR — Streetwear — Mixed
- Mikel&Joe — PR — Casual/Everyday — Unisex
- Massimo Dutti — FF — Casual/Everyday — Mixed
- TwoThirds — PR — Designer/Statement — Unisex
- Salsa Jeans — FF — Denim/Casual Jeans — Unisex
- Tiffosi — FF — Casual/Everyday — Unisex
- Lanidor — FF — Casual/Everyday — Mixed
- Velour Garments — S — Casual/Everyday — Unisex?
🇸🇪 Sweden
- Nudie Jeans — S — Denim/Casual Jeans — Unisex
- Asket — S — Basics/Casual — Unisex
- Stellar Equipment — PR — Outdoor/Workwear — Unisex
- Didriksons — PR — Outerwear — Mixed
- Boob Design — PR — Maternity/Nursing — Women
- Stenströms — PR — Tailoring/Smart — Men
- Oscar Jacobson — PR — Tailoring/Smart — Men
- Woolpower — S — Base layers/Thermals — Mixed
- Eton Shirts — PR — Tailoring/Smart — Men
- Morris — PR — Casual/Everyday — Men
- Stutterheim — PR — Rainwear — Unisex
🇨🇭 Switzerland
- Nikin — S — Underwear/Loungewear/Basics — Mixed
- On — PR — Sportswear — Mixed
- Feelgrounds — PR — Sneakers — Mixed
- Zimmerli — S — Underwear/Nightwear/Loungewear — Unisex
One of the best shoe brands:
http://mukishoes.com/ in Portugal.
Made with local manufacturers, zero drop, foot shaped shoes, comfortable, wool insoles, full leather versions of shoes that are waterproof with oiling.
AND, they have a resole program where their shoes are actually designed to last a long time (specifically the leather ones) and they will resole them for around 30 euros. That is quite an exception even for European made shoes. I haven’t had to use it yet as my shoe soles still look great after 1.5 years of daily walking and office use.
Thanks, added.
Let me introduce you to the Bestseller group https://bestseller.com/brands
They own most of the brands you have heard of in Europe (Only, Jack and jones, Selected, Pieces, Vero moda, etc. - Some of them are already on your list). Manufacturing of whatever you buy from them is still most likely done outside EU.
The group is privately owned, and the owner is the richest man in Denmark.
Thanks, stumbled upon them from another comment, and will add the ones not added later today.
But just european brands or European Made?
Ideally European made. If they are not made in Europe, but are a European brand, I will mark them as such, as I find out.
Then any Inditex is european…
Thanks, similar to Bestseller. They have many brands under their umbrella. Will add them later today.
Idk how to rank them, but: https://www.shoplikeyougiveadamn.com/Brands
Thanks. Great site, I wouldn’t even attempt to create something like that 😀 This was just supposed to be a reminder of European brands. I think that site solely deals with vegan brands (I could be wrong).
I appreciate the effort - I’ve actually posted something similar here myself (for wool socks, on another Lemmy account). I sometimes wonder if it would be better to contribute them to something like https://buyeuropean.fandom.com/wiki/Buy_European_Wiki or any other aggregator (wikidata?). goeuropean.org is a little too simple.
I see from the comments here that people have various preferences - doesn’t do business in Russia, doesn’t have residency in a tax haven, is not only based in Europe but has an European owner too etc. This could all be filterable.
I tried not to block out companies, just included all of those that I hear of, and then categorise them as such and let people make up their own mind whether or not to avoid them.
I’d like to mention Varusteleka from Finland. They used to just order all kinds of joke garbage from China in their first few years, but these days they design and make plenty of army/hiking/outdoors clothing, especially from (recycled) merino. Usually made in Lithuania.
Thanks, added.
Decathlon? (France)
Hunkemöller (Netherlands)
Added, thanks.
Thanks !
German sustainable Brands:
https://www.trigema.de/index.php?lang=1
https://www.hessnatur.com/deThanks, fixed and added.
Bablibaris (French) which is sort of S, PR has commitments to produce around the Mediterranean and aim at producing with natural fibers.
Northern Playground a cooperative from Norway produces in the EU, uses natural fibers and offer one repair per item. Also stopped using Facebook ads and are anti-overconsumption. S, PR, and a focus on clothing that works both outdoor as well as in town.
Was just looking around Northern Playground’s website, and I love how thet are meta free…
but…
uh, bottom of thier page links their active meta pages?

They have a photograph at the top of the website, a bunch of folks under a “meta-free” banner, yet both insta and Fb links listed at the bottom page are active?
I find this odd.
I agree! They talk about it in their newsletter. I didn’t say they were Meta free, but not advertising there. I still consider this advertising, though. Maybe, then, they just stopped paid ads.
Update:
So, yes they clarify it in their latest newsletter on this topic.
Vi er fremdeles tilstede organisk (ikke betalt) i Meta’s univers gjennom Instagram og Facebook.
I guess that’s a difficult choice to make for a company.
I think the way they word it sounds like they are properly ditching Facebook, but they clarify it in the text. Sneaky, but I am willing to forgive as they are vocal about other social topics and at least try to do something against Meta (and later Google).
BTW! Completely forgot to mention they are a cooperative :).
Thanks, added both. I don’t think there are any fast fashion brands that are also sustainable, so S (for now anyway) is to include premium by default. Hoping to eventually break down to the types of fashion (sports, outerwear, children, men, women etc.)
Thank you for the list :)
I guess there is something between fast fashion and premium that could be sustainable.
Now I think about it, maybe it is worth defining premium. I think the brands I posted are premium, but they are not outrages (if you consider the life time and production region) like designer brands (or whatever those are called). An idea would be to add PR+ for the latter.
Yep, hoping to categorise everything with more definition at some point. S are pretty much Premium and sustainable, but some PR could fall in the Fast Fashion category too, (and maybe do/will after correction).
Not EU but UK
I follow a transwoman influencer Icky, she has her own clothing brand. If I remeber correctly it is being produced in Portugal https://ick.studio/collections/all
Thanks, I have a UK list that I am hoping to update, but it is MASSIVE. I think Manchester alone has over 30 so far (that I know of).
damn 30 all in Manchester
That I know of. It takes a lot longer than I thought too, trying to find out what style, who for and what type they are. Stupidly, I had categorised the majority of this list this today, and near the end for whatever stupid reason, I decided to stick the whole list into AI and see if it could help. It literally fucked everything up, recategorised everything wrong (hiking and outerwear for womens dresses etc.) and this idiot hadn’t saved the original I have just spent the rest of the day fixing it all again manually, I am sure I have made a load of mistakes again, but working my way up from the bottom of the list (not including Finland because I had just added them), just finished Portugal. So UK is going to take FOREVER. At a guess, I would think there is more than 30 in Manchester. I haven’t counted the list I have so far
This is just Manchester:
- Adanola
- Boda Skins
- Blake Mill
- Bound
- boohoo
- Castore
- Clints
- Dancing Leopard
- Donkwear
- Drama Call
- Emiko Studios
- Future Past
- Far From Home
- Gio Goi
- Gramm
- Hikerdelic
- In The Style
- I Saw It First
- Kiku
- Keep It Bright
- Lanx Shoes
- Manière de Voir
- Mellow Clo
- Missguided
- Mnt Cndition
- Native Youth
- Peregrine
- PrettyLittleThing
- Private White V.C.
- Queens of Archive
- Quiz
- Represent
- Sampaix
- Thunder Egg
- Un:ik
- Uskees
- Wawwa
omg 💀 good luck though on your.
As for Ick I didn’t see any mention of their main office. But the website mentions clothings are sourced in EU and warehouse is in France.
But from Icky’s streams, she mentions that her office is in London and at some point also mention the clothes are being produced in Portugal. But I can’t find exact stream archive nor timestampt where she actually said those.
Does Ick consider their clothing company as UK or any other? (Tax for items bought outside the EU)
I think it’s a UK company but I’m not sure tax details. Maybe you can go to reddit r/icky (where the community is) or company’s support email.
Some of them I wouldn’t include or even use, because they are too eager to continue doing business in russia, thereby paying taxes to the russian state that uses 46% of their budget for their war against Europe.
You can also add Tilak under Czech Republic. https://www.tilak.com/
Made in Czechia, very high quality outerwear (snow, rain, hiking gear).
Thanks, added.
You have some shoe brands, so what about wildling.shoes from Germany producing in Portugal? (And working with Nordwolle, already in your list.)
Thanks, added them there.
@Babalugats https://www.picea.earth/ ; https://www.manomama.de/ ; https://erlich-textil.com/ ; https://kabak.com.pl/ ; https://www.erfolg-label.ch/ ; https://nordwolle.com/ ; https://nordisk.de/ ; https://stutterheim.com/ ; https://www.elkline.de/ ; https://www.shoesenkel.com/ ; https://www.eknfootwear.com/ ; https://www.grundstoff.net/ ; https://freshemp.eu/ ; https://www.hempage.de/ ; https://www.avocadostore.de/
Thanks, I added them now, was busy the last few days and only got to update today.
@Babalugats Thanks! Most of them I couldn’t find in your list just now. Any particular reason why you excluded them?
No…?
I didn’t realise I did. what ones did I exclude? 😲
I’ll go over the list again tomorrow
@Babalugats You excluded Picea, Erlich, Kabak, Erfolg, Nordisk, Stutterheim, Elkline, Shoesenkel, Eknfootwear, Freshemp, Hempage
weird…I remember adding them, specifically picea because the URL was picea.earth and I was trying to see where it was based. I’ll have a look again and post here when updated, thanks.
@Babalugats Thank you for your efforts!
Should be added now, I think I merged two lists I had in office documents… 😩 Think I got them all now.







